Introduction
Content is king. Or, at least, it should be if you want to succeed online. At first glance, that might sound like an obvious statement: after all, content is what we’re all about here at the FS Media. But as someone who has spent more than a decade in digital marketing and content creation, I can tell you that many companies are still missing the boat on this one important point.
You can’t just publish content for the sake of it
You can’t just publish content for the sake of it. This is where many companies make a critical error, thinking that as long as they’re producing something, it’s good enough to share with their audience.
The problem with this approach is that if you’re not creating relevant and high-quality content, then your efforts will be wasted. Your followers won’t want to engage with your content because it isn’t useful or interesting to them. And if they don’t interact with your content (liking, commenting, sharing), then how are you going to get those sweet likes and shares?
Quality matters
The quality of your content matters. Let’s take a look at why.
● Quality content is more likely to get shared: If you have something worthy of sharing, people will be more likely to share it because they recognize the value in it.
● Quality content is more likely to get engagement: If you have something worthy of engaging with, then people will do so because they have an interest that was sparked by your work.
● Quality content is more likely to be indexed by search engines (or whatever service you’re using): Google and Bing use complex algorithms based on countless factors when determining which sites rise above the rest in their search results—and one major factor is how well-written and informative your website’s pages are.
Content makes you an expert
Content is a great way to establish yourself as a subject matter expert. People search online for answers to questions they have, and they trust the information they find because it comes from someone who knows what they’re talking about. In fact, studies show that 73% of consumers are more likely to buy from a brand if they trust the company and its expertise in a particular area. When you create content that addresses common concerns or questions people have about your industry, you give them confidence that you can help solve their problems.
Content also helps build relationships with customers by showing them how much you care about their unique needs—and how much others like them do as well! And when it comes time for these happy customers to recommend or refer your business? They’ll remember everything positive about working with you: Your content makes sure of it!
Think outside the box
Content is king. But what does that mean?
Content can be anything from a blog post to an infographic or video. It’s the glue holding your brand together and it provides your customers with value when they need it most.
When you have a clear idea of who your target audience is and what they want and need, you can create content that meets their needs while still providing value for yourself as well (e.g., if people are searching for “how-to guides” on YouTube videos, then make one!). There are endless possibilities when it comes to creating relevant content: think outside the box!
Build a content library
A content library is a repository of all the content you have created. It’s a good way to keep track of your content and build a brand, but it’s also handy when you want to see what works and what doesn’t work.
With the right tools, you can create multiple versions of each piece of content, so they perform better on various platforms.
Tell stories
You can use stories to:
● Tell a compelling story about your brand or product that will be memorable for your audience.
● Engage the audience with facts and figures that are easily digestible, making the information stick in their minds much more than if you just gave them the raw numbers.
● Illustrate a point by using examples from a specific scenario, providing people with an idea of what might happen if they do this thing or that thing—or don’t do it at all. This is particularly helpful when trying to persuade someone to take action on some kind of problem-solving project (e.g., “If we don’t start recycling our trash now, then…”).
It’s not enough to make content, you need to make good content that really speaks to people.
Content is the lifeblood of any business. It’s not enough to just make content, you need to make good content that really speaks to people. If you’re going to build relationships with your audience, it’s important that you understand what they want and how they want it.
Content is king, but if it doesn’t speak to customers and answer their questions, then no one will care about what you have to say. This is why it’s so important that content marketers know exactly who their target audience is before they write anything—because otherwise all their efforts will be wasted on people who don’t care at all about what they’re talking about!
Conclusion
The thing is, if you want to be successful at content marketing then you have to do more than just publish some words on a page. You need to think about what those words are saying and how they can help your business. The best way to do that? Get creative!
Until next time!
Fanie Scholtz